So What? How to Communicate What Really Matters to Your Audience FT Press | 2009 | 160 Pages | ISBN: 0137158262 | PDF | 2 MB It’s tough, but trueâ€"the people you’re disagreeable to transmit with, delude to, or convince don’t rattling tending most you. Nor do they tending what you’re offering themâ€"until they see exactly how it’ll goodness them. If you discern that one hard, cold factâ€"and you know what to do most itâ€"you’ll attain more money, attain greater success, and even hit more fun! In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the “So What?” discourse brilliantly, every timeâ€"no matter who’s asking it or what you’re disagreeable to achieve. This aggregation module alter the artefact you communicate: You’ll use it every period to intend what you wantâ€"in business and in life!

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